Senior Digital Marketing (Creative & AI)
PATI Group · Ho Chi Minh City · Full-time · Onsite · 25-45M VND + Uncapped Bonus + Equity
Most marketing roles ask you to execute someone else’s strategy.
This one asks you to build the strategy, create the content, and own the results.
The catch? AI does 70% of the production. You do 100% of the thinking.
20 variants from 1 brief - you choose which 3 get tested.
Data comes back in 48 hours - you decide what changes.
Creative that looks good is easy. Creative that sells in the US/EU is rare. That’s what we need.
ABOUT PATI GROUP
PATI Group is a global e-commerce agency based in Ho Chi Minh City, operating DTC supplement brands across US, EU, and AU markets. We’re in hyper-growth mode (goal: 20x revenue in 12 months) and operate AI-First - AI isn’t a nice-to-have, it’s how we work every day.
WHAT YOU'LL DO
→ Own creative strategy and execution for a portfolio of DTC supplement brands in US/EU/AU markets.
→ Design and operate AI-integrated production workflows: brief → variants → test → data → optimize → scale. Target: 100+ variations/month.
→ Read and act on creative performance data weekly: CTR, Hook Rate (>30%), Hold Rate (>50%), Thumbstop Ratio, CPA, ROAS.
→ Make kill/iterate/scale decisions based on data - not on “feels right.”
→ Build the Creative Playbook and train the team. Work directly with CEO + Performance Marketing Lead.
MUST-HAVE REQUIREMENTS
→ AI Skills: You use AI daily (AI Video tools: Sora, Kling, Runway, ElevenLabs, HeyGen, ChatGPT, Claude, Midjourney, Runway, or equivalent) because you chose to - not because someone told you to. It’s a daily habit, not a side experiment.
→ Marketing Mindset: You distinguish “looks good” from “converts.” You read CTR, CPA, ROAS, Hook Rate and make decisions based on data, not gut feeling.
→ Creative Direction: You can concept, script, select hooks, and understand why people stop scrolling. Portfolio required.
→ English: Strong enough for US/EU consumer insights, ad scripts, and copy review. No specific certificate required.
→ Growth Mindset: AI changes weekly. You stay ahead of the curve, not behind it.
NICE-TO-HAVE
→ Industry experience: Supplement, Beauty, Health & Wellness, or DTC E-commerce.
→ Video production: Premiere Pro, After Effects, CapCut Pro, DaVinci Resolve.
→ UGC & Direct Response: Experience producing UGC-style DR ads for Meta/TikTok.
→ Team leadership: Mentored or led creative team.
COMPENSATION & BENEFITS
- Unlimited Income: Competitive base salary based on capability (starting from 20,000,000 VND) + Annual Performance Bonus (based on % of revenue growth you generate). You have the right to value yourself and negotiate with us.
- Ownership Opportunity: Eligibility for Equity (ownership stake) upon becoming a Key Member.
- Premium Work Tools: Provided with a MacBook, Premium AI accounts (Claude Pro, ChatGPT Plus, etc.), VinFast car & Gym membership (subject to company policy).
- Comprehensive Benefits: Social Insurance, Bao Viet Health Insurance (Green Card), bi-annual company trips, and full holiday/birthday bonuses.
HIRING PROCESS
4 steps, 7-10 business days: CV + Portfolio → Technical Challenge (2-3h) → Interview (Technical + Culture Fit) → Founder’s Table (CEO).
WORKING CONDITIONS
→ Monday - Friday: 8:30 AM - 5:30 PM (1-hour lunch break).
→ Location: PATI Group Office, Ho Chi Minh City. Full-time, onsite.
PATI CULTURE
Saturday mornings (6:30 - 9:00 AM): team run + weekly reflection. Mind, body, and momentum aligned.
Apply: https://paticreativeagency.sg.larksuite.com/share/base/form/shrlgvRYrNc3P4mwVPoRXDzeyQm