compLogoMarketing Performance Analyst - PT 20 Hrs a weekCompany: Financial ServicesRemoteUnited States
CLIENT:              Financial Services
JOB TITLE:         Marketing Performance Analyst PT 20 Hrs a Week
DURATION:       6-month contract (possibly longer)
PAY:                   $50/Hr - $52/Hr
LOCATION:       REMOTE (no CA or HI)

EXPERIENCE:
  • 5+ years of experience with marketing analytics including web, social media, and campaign performance
  • Significant experience across multiple marketing and data analysis tools/platforms with utilization of KPI's to stakeholders
  • Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI
  • Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis
  • Strong knowledge of SQL for data extraction and manipulation is a plus
  • Bachelor’s degree (B.A. or B.S.) in Marketing, or related field

RESPONSIBILITIES:
  • Execute a multi-functional marketing analytics strategy to improve visibility across all departments.
  • Synthesize diverse data streams into actionable insights that optimize messaging and content for every stage of the customer lifecycle.
  • Develop and monitor sophisticated KPIs, providing stakeholders with the clarity needed to make high-stakes decisions.
  • Conceptualize and test continuous improvement ideas by leveraging industry best practices and rigorous research.
  • Translate raw metrics into "data stories" that align marketing performance with broader company objectives.