Business System Analyst

Cleveland, OH, or Pittsburgh, PA

Job Summary:

We are looking for a Business Systems Analyst (BSA) with a strong background in the banking domain, along with hands-on experience in marketing platforms, customer data analysis, and campaign operations. The ideal candidate will act as a bridge between business stakeholders, product teams, and technical teams, helping translate business needs into data-driven and technically feasible solutions.

Key Responsibilities:

• Gather, document, and analyze business and system requirements across marketing, data, and banking workflows.
• Collaborate with stakeholders to define customer journeys, campaign targeting rules, and KPIs.
• Work closely with data engineers, data scientists, and marketing technology teams to implement campaign and analytics solutions.
• Support integration between banking core systems, marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), and data platforms.
• Facilitate discussions around data quality, data governance, and customer segmentation strategies.
• Analyze customer behavior, acquisition trends, and engagement metrics using SQL, dashboards, or reporting tools.
• Help design A/B testing strategies and assist in reporting outcomes to business teams.
• Collaborate with compliance and risk teams to ensure adherence to financial regulations in marketing communications (e.g., Reg Z, UDAAP).
• Participate in Agile ceremonies (standups, backlog grooming, sprint planning) and create user stories and acceptance criteria.

Required Skills:

• 5+ years of experience as a BSA in the banking or financial services domain
• Strong experience working with marketing technologies and platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua)
• Solid understanding of customer data platforms (CDPs) and data analytics tools (e.g., Google Analytics, Power BI, Tableau)
• Strong knowledge of SQL for data analysis and validation
• Hands-on experience working with campaign data, segmentation, and customer targeting
• Familiarity with banking regulations related to customer communication and data privacy (e.g., GDPR, UDAAP, Reg Z)
• Experience working in Agile/Scrum environments
• Excellent communication, stakeholder management, and documentation skills

Preferred Qualifications:

• Experience with digital banking products, customer onboarding, or loyalty programs
• Understanding of data pipelines and working with data engineering teams
• Background in marketing performance reporting, ROI analysis, and personalization initiatives

Education:

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field
• MBA or related advanced degree is a plus