compLogoChange Management ManagerCompany: ACB - Transformation Management OfficeOn-siteHo Chi Minh City, Ho Chi Minh, Vietnam

CHANGE MANAGEMENT MANAGER


Location: Ho Chi Minh City
Department: Transformation Management Office (TMO)

🎯 1. Role Purpose

Lead and drive enterprise-wide Change Management for large-scale transformation programs under TMO, ensuring:
  • Strong adoption across senior leadership and middle management
  • Consistent behavioral change across hundreds of branches
  • Minimized resistance and maximized transformation impact

🧩 2. Key Responsibilities

A. Change Management Strategy

  • Design and implement end-to-end Change Management strategies for transformation initiatives
  • Apply the ADKAR framework (Awareness – Desire – Knowledge – Ability – Reinforcement) across all programs
  • Conduct stakeholder analysis (executives, middle managers, frontline) and tailor engagement approaches

B. Internal Communication Leadership

  • Develop and execute multi-channel internal communication plans:
  • Emails, townhalls, videos, intranet, internal social platforms
  • Craft compelling messaging:
  • “Why change?”, “What’s in it for me?”
  • Partner with leadership to ensure consistent and aligned narratives
  • Ensure effective message cascade across all branches (nationwide)

C. Adoption & Behavioral Change

  • Design and deploy initiatives such as:
  • Training & enablement programs
  • Change champion networks
  • Regional/cluster roadshows
  • Define and track adoption and behavior metrics:
  • Usage rate, behavioral KPIs, change readiness
  • Proactively manage resistance across different organizational levels

D. Governance & Measurement

  • Establish frameworks to measure change effectiveness:
  • ADKAR scoring
  • Engagement and adoption metrics
  • Provide regular reporting to TMO leadership
  • Recommend adjustments based on data insights

E. Stakeholder Management

  • Engage and influence:
  • Senior leadership (ExCo / BOD)
  • Regional and Branch Managers
  • Facilitate workshops, alignment sessions, and leadership briefings
  • Act as a bridge between TMO and business units


✅ 3. Qualifications

🎓 Experience

  • 5–10 years of experience in:
  • Change Management / Transformation / Internal Communication
  • Proven experience in large-scale, multi-site program rollouts
  • Banking experience is NOT required

🧠 Core Competencies (Must-have)

  • Strong expertise in ADKAR methodology
  • Solid experience in internal communication strategy and execution
  • Experience driving adoption in large, distributed organizations

💡 Skills

  • Strategic thinking with strong execution capability
  • Excellent storytelling and communication skills
  • Strong stakeholder management (senior-level influence)
  • Data-driven mindset (measurement of adoption and impact)
  • Facilitation and influencing skills without direct authority

🌟 Nice-to-have

  • Experience working in Transformation Office (TMO) environments
  • Certifications:
  • Prosci / ADKAR
  • Exposure to:
  • Digital transformation programs
  • Nationwide sales or branch network organizations